SEGMENT
Use multidimensional smart segmentation at a company, business unit, or product level. Understand segmentation drivers. Develop criteria. Evaluate the market opportunity and size by various dynamic segmentations.
POSITION
Develop the most comprehensive and elaborate positioning strategy. Evaluate your marketing weaknesses and strengths. Make the bots and algorithms help you develop a market positioning that gets you the win. Supercharge your marketing with direct recommendations on how and when to market.
CAPTURE
Develop a powerful capture plan by identifying opportunities, understanding client needs and approaches, people involved, challenges, strategies, and special insights that only machines can capture. Evaluate your own strengths and weaknesses. Perform competitor assessment and bidder comparison. Identify potential teaming partners. And develop an action plan.
PROPOSE
Create a powerful pre-proposal handover analysis that dynamically updates as information changes. Let the algorithms do the legwork so proposal teams can focus on solution engineering.
